Official Google Blog: Extending Google services in Africa

Most mobile devices in Africa only have voice and SMS capabilities, and so we are focusing our technological efforts in that continent on SMS. Today, we are announcing Google SMS, a suite of mobile applications which will allow people to access information, via SMS, on a diverse number of topics including health and agriculture tips, news, local weather, sports, and more. The suite also includes Google Trader, a SMS-based “marketplace” application that helps buyers and sellers find each other. People can find, "sell" or "buy" any type of product or service, from used cars and mobile phones to crops, livestock and jobs.

We are particularly excited about Google SMS Tips, an SMS-based query-and-answer service that enables a mobile phone user to have a web search-like experience. You enter a free form text query, and Google's algorithms restructure the query to identify keywords, search a database to identify relevant answers, and return the most relevant answer.

Both Google SMS Tips and Google Trader represent the fruits of unique partnerships among Google, the Grameen Foundation, MTN Uganda and local organizations*. We worked closely together as part of Grameen Foundation's Application Laboratory to understand information needs and gaps, develop locally relevant and actionable content, rapidly test prototypes, and conduct multi-month pilots with the people who will eventually use the applications have truly been a global effort, and created with Ugandans, for Ugandans.

We're just beginning. We can do a lot more to improve search quality and the breadth — and depth — of content on Google SMS, especially on Tips and Trader. Google SMS is by no means a finished product, but that's what's both exciting and challenging about this endeavor.

Meanwhile, if you're curious about what Google is doing in Africa, learn more at the Google Africa Blog.

Update: Corrected link to YouTube video for "rapidly test prototypes".
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*BROSDI, (Busoga Rural Open Source and Development Initiative), Straight Talk Foundation, Marie Stopes Uganda.

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Media and citizens meet in the YouTube Reporters' Center

Though the circumstances in Iran are unique, this isn't the first time that citizens have played a crucial role in reporting on events around the world. Burmese citizens uploaded exclusive video footage to YouTube during the protests in Myanmar back in 2007; people in China's Sichuan province documented the devastating and historic 7.8-magnitude earthquake of 2008 in real-time; and eyewitnesses to the shooting of young Oscar Grant by Oakland police forces captured the event on their cell phone cameras and uploaded videos to YouTube for the world to see. Citizens are no longer merely bystanders to world events. Today, anyone can chronicle what they see and participate in the news-gathering process.

Though it's the phenomenon of citizen reporting that YouTube is probably best known for, we also have hundreds of news partners who upload thousands of videos straight to YouTube every day. You can see lots of these on our news page at youtube.com/news. Many of these organizations have used YouTube in unique ways, like asking the community to submit questions for government officials, providing a behind-the-scenes look at traveling with the Obama press corps and accepting video applications for a reporting assignment in West Africa. We believe the power of this new media landscape lies in the collaborative possibilities of amateurs and professionals working together.

And so today, we're launching a new resource on YouTube to help citizens learn more about how to report the news, straight from the experts. It's called the YouTube Reporters' Center, and it features some of the nation's top journalists sharing instructional videos with tips and advice for better reporting. Learn how to prepare for an interview; or how to be an investigative reporter from the legendary Washington Post journalist Bob Woodward; or how to report on a global humanitarian crisis from Nick Kristof of the New York Times. All of the videos are available on the YouTube Reporters' Center channel.
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Google heads to grade school: New resources for K-12 teachers and students

This week the Google Apps Education team is launching a few new ways to make it easier for K-12 schools to use Google Apps, and attending the National Education Computing Conference (NECC) in Washington D.C. To help address schools' email security needs, Google Message Security (GMS) will be offered free to current and new eligible primary and secondary schools globally that opt in by July of next year. GMS filters out email messaging threats, and education IT departments can customize the filtering rules and group messaging lists to suit their schools. We're also launching the Google Apps Education Community site for educators and students to share tips and ideas for using Google Apps in their classrooms, as well as the Search Education Curriculum and a Google Apps Education resource center with more than 20 classroom-ready lesson plans for teachers. We'll be adding more to these resources going forward.

If you're at NECC this year, come visit the Google team in booth #3148. If not, the teaching and learning continues with some cool presentations and lesson plans on the Google Apps Education Community site, or you can learn more at google.com/a/edu.

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Official Google Blog: Celebrating Gay Pride 2009

In the U.S., this year's celebration is historically important: it's the 40th anniversary of the Stonewall riots in New York City, a response to what was then routine police harassment of LGBT people. Some 75 Googlers, family members and friends marched with several hundred members of New York's Lesbian, Gay, Bisexual and Transgender Community Center. Hundreds of Googlers also joined other U.S. celebrations in Pittsburgh, Chicago, and San Francisco.

Earlier this month, around 50 Googlers and friends gathered to celebrate at Europride, Europe's best-known Gay Pride celebration. This year it was in Zürich, Switzerland. After weeks of sunshine, on the morning of the parade it began to storm, but that didn't deter our intrepid Googlers from being out at 6:30am turning a 28-ton truck into a rainbow-colored nightclub on wheels. Hundreds of nuts, bolts and gallons of helium later, the truck was transformed, the sun came out and we were ready to march through the city streets, cheered on by a crowd of 50,000.

Google is a company that supports its LGBT employees, taking a public stand on issues that are important to our community. This is not the first year that Google has supported Pride, and it will certainly not be the last. We hope you enjoy this photo album of our global celebrations.

*LGBT stands for lesbian, gay, bisexual or transgendered people and is also intended to include people who identify as queer, asexual or intersexed, amongst others.

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Toolbar, now with advanced translation

The Translate feature automatically detects if the language of a webpage you're on is different from your default language setting and allows you to translate it. With one click, you can now instantly translate the page and all of its text will appear in the new language.


Language detection happens only on your computer, so no information is sent to Google until you choose to translate a page. You can find more details about how the feature works in our help center.

If you go to another page in the same language, you will continue to see translations rather than have to translate one page at a time. And if the page has dynamic content, like Google Reader, you will get translations in real-time. Finally, if you frequently translate pages in the same language, Toolbar will let you translate that language automatically without any extra clicks in the future.

The new Translate feature is available in all international versions of Toolbar, including English, and the translation service supports 41 different languages: Albanian, Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese.

Download Google Toolbar for Internet Explorer to try it out for yourself. We'll add this feature to Toolbar for Firefox soon, too.

* In case you don't speak Russian, we translated the paragraph above for you using our translation engine:

If you are reading this text, you probably already speak in Russian. However, millions of people do not know Russian and cannot read the millions of Russian-language webpages.

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What we've learned about spam

Blended threats. Payload viruses. Spam. If you're one of the more than 15 million people whose work email is protected by Postini's email security products, we hope you don't spend a lot of time thinking about these things. And if we're doing our job right, they certainly shouldn't be showing up in your inboxes. But we process more than 3 billion business emails per day for our customers, culling the spam, viruses, and other threats out, so we do think about this stuff. A lot.

On occasion, we like to share some of what we've learned, so that those of you who are interested can see what spammers are up to. If you're one of those people, head over to our Enterprise Blog for an update on spam trends over the past few months.

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Google Blog: The evolution of Gmail labels

We also learned that if we made labels sound too much like folders, people got confused. For instance, while "Copy to" and "Add to" were easy to use, these terms made people think they were creating multiple copies of a message. "Move to" was familiar but didn't lead people to think they were creating copies. And people seem to have picked it up fast! Since the launch of the new menu buttons in March, we're seeing a 50% increase in new Gmail users trying labels in their first 2 weeks. And overall usage of the "Move to" menu surpassed that of the "Labels" menu within 7 weeks of launching:


For our latest set of changes, we looked at how you access labels on the left side. In other email applications, folders get the royal treatment and are given a seat at the top near your inbox. But in Gmail, labels were stuck in a box below Chat — almost like we were telling people, "you don't want to use these." In testing, we discovered that it worked best to remove the terminology altogether and just place custom labels right under the system labels (e.g. "Inbox"):

The last step was to add drag-and-drop. Now, you can drag mail into a label, or even drag a label directly onto a message:


Making it easier to process and organize your mail requires more than just labels, but we hope these changes start to improve the process. We have much more in store, so stay tuned and keep the feedback coming.

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